This meant turning to the creation of Max Headroom who was being used to help popularize the new MTV. But New Coke was seen as the attempt to rejuvenate the now floundering cola company and make it seem like the hip new cola that Pepsi had become. You can read the whole story that I wrote all about here. This is significant because of the ultimate disaster that was New Coke and deserves a spot on the 10 best TV commercials of the 80s. This is when the Kool-Aid Man really took off. In the 80s, Ronald Reagan lifted all these regulations (read more about the significance of the 80s and deregulation in my blog here) and advertisers now had free rein on promoting to children. Young children cannot differentiate between a cartoon show and a commercial and using cartoons was seen as exploitative marketing. Up to then, there were regulations on how advertising to children could be conducted as cartoons were seen as confusing children when used in a commercial. It started in 1979 when a simple effect was used that was actually significant in the history of advertising to children: his mouth moved. He also started using the familiar catchphrase.īut it’s in the 80s when he achieved pop culture status. The 6-foot tall glass jar of cherry Kool-Aid known as the “Kool-Aid Man” goes back to the 1950s when he was known as the “Pitcher Man.” He evolved to the Kool-Aid Man we all know in love in 1974 because of advertising agency Grey Advertising. We got some real groundbreaking, entertaining, and culturally significant TV commercials in the 80s, and today, I will count down the 10 best. And that meant there was a good chance many people would see your ad. Since there were really no other forms of entertainment-TV was all we had. I think this is why some of the most iconic ads of all time came out of this decade. Do you stick with TV? Online? Try to crack into a streaming service even though the biggest of them all - Netflix-don’t have any ads.īack in the 80s, there was no worry about this and you could primarily focus on TV. Today, advertisers aren’t even sure where to go for people to see their ads. With only three networks, television is all you had to focus on and there was a good chance that the majority of the public would see it. This is a tough time for advertisers as it’s become more difficult to get their message in front of an advertiser. The only thing I usually watch live is sports and often, I’ll start the game late as I’m able to forward through the commercials. ![]() I rarely watch cable tv, and if I do, it’s either on-demand or DVR’d. I think it’s because I don’t really watch commercials anymore. I can’t remember the last commercial that made an impact on me. This is a look back on the 10 best TV commercials of the 80s. Not only did the 1980s give us amazing movies, cartoons, and TV shows-it gave us generally amazing commercials.
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